We’ve been working with Del Sur since its early days in 2015, shaping a visual identity that reflects its mission: bringing the authentic flavors of Argentine culture to the U.S. through one of its most iconic products—empanadas.
Founded by Sebastián Corbat and his wife Angélica, and based just outside Boston, Del Sur stands out by going against the grain of typical fast food. Their recipes are made with clean ingredients: no artificial additives, no trans fats, and sourced from local suppliers. This commitment to quality and transparency became the foundation for the entire brand identity.
At másSustancia, we developed a visual system that communicates this vision—from the logo and iconography to packaging, signage, storefront graphics, and promotional materials—always honoring the cultural roots and natural values behind the brand.